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The Algorithm is Not Listening: How Artists Can Cut Through the Noise in 2024

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The Big Picture

As we enter 2024, the music industry is becoming increasingly algorithm-driven, challenging artists to find new ways to connect with their audience.

Why This Matters Now

With major platforms like Spotify and Apple Music doubling down on algorithmic curation and new technologies, artists must adapt their strategies quickly to stay relevant and build sustainable careers.

Key Trends/Changes

  • Algorithmic Dominance: Spotify's efficiency drive means more algorithm-led discovery

  • Immersive Experiences: Apple's Vision Pro will push AR/VR content and Dolby Atmos

  • Commerce Integration: TikTok aims to boost in-app purchases and artist merchandise sales

  • Playlist Power Shift: Declining impact of top editorial playlists on major streaming platforms

Deep Dive

The shift towards algorithmic curation is perhaps the most significant trend for artists to watch. Spotify's recent cuts signal a move towards increased efficiency, which translates to more reliance on algorithms for content discovery. This means that the various platforms we consume music on are not listening to the music, but analysing performance metrics.

For artists, this shift presents both challenges and opportunities. While it may be harder to break through based solely on musical merit, there are ways to game the system. By using smart metadata that includes more detail about location, mood, and instrumentation, artists could stand a better chance of reaching the right users. Tools like Spotify's Ad Studio, previously overlooked by many, could become more crucial than ever in influencing these algorithmic touchpoints.

Spotify Ad Studio

What This Means For You

To thrive in this new landscape, artists must think beyond traditional streaming metrics and playlist placements. Here are some strategies to consider:

  1. Optimize your metadata: Ensure your tracks have detailed, accurate information about genre, mood, and instrumentation to improve algorithmic discovery.

  2. Explore immersive content: Consider creating Dolby Atmos mixes or AR/VR experiences to capitalize on platforms pushing these technologies.

  3. Focus on valuable listeners: Instead of chasing big playlists, concentrate on finding and engaging with fewer, but more dedicated fans who are likely to support you long-term.

The Bottom Line

The music industry in 2024 will reward artists who can think strategically and adapt to the algorithm-driven landscape. By understanding these trends and adjusting your approach, you can build a more sustainable career in music, even as the industry evolves.

At Super Specific, our mission is to help artists find opportunities by unlocking access to knowledge. Let's work together to identify your unique challenges, develop tailored strategies, and uncover growth opportunities. Contact us to find out more.

 
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