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At Super Specific, we help independent artists turn their creativity into a sustainable business. We use a modern, three-step framework—product development, marketing messaging, and fan experience optimisation—to empower artists to grow without sacrificing control.

Everything You Need to Know

At Super Specific, we help independent artists turn their creativity into a sustainable business. We use a modern, three-step framework—product development, marketing messaging, and fan experience optimisation—to empower artists to grow without sacrificing control.

Why does Super Specific exist?

We believe in equity and sustainability in the music industry. Our mission is to help independent artists grow without sacrificing their artistic integrity. By focusing on an entrepreneurial, data-driven approach, we ensure growth comes from sustained, scalable success, not fleeting viral moments.

What drives your work with artists?
  • Entrepreneurial Thinking: Balancing creativity with business acumen to focus on real opportunities, not vanity metrics.
  • Embracing Technology: Using tools like AI and advanced marketing to amplify creativity and connections.
  • Creating Fan Experiences: Building genuine fan relationships through experimentation, feedback, and tailored engagement.

How do you help artists?

We provide support focused on:

  • Audience Growth: Cross-platform strategies to expand your reach.
  • Profile Building: Networking and collaborations to grow your visibility.
  • Fan Experience Optimisation: Research-driven insights to create experiences fans truly value.


What makes Super Specific different?

We tackle three challenges facing independent artists:

  1. Access to business knowledge tailored to creatives.
  2. Understanding the complexities of the music industry.
  3. Using technology to foster lasting fan relationships.

We do this by offering flexibility tailored to what artists can control.

What's your vision for independent artists?

We envision a future where artists can:

  • Build sustainable careers without compromising integrity.
  • Form genuine connections with fans.
  • Develop diverse revenue streams for creative freedom.
  • Scale their impact while maintaining artistic control.

Headshot picture of Daniel Scott

Daniel Scott, Founder

Based in London, Daniel is passionate about bridging the gap between creativity and business in the music industry.

As the former Head of Artist Development for a prominent artist services company, he has a track record working with top industry professionals in the UK and the US.

Daniel is a Music Managers Forum (MMF) and UK & European Guild of Music Supervisors (GMS) member.

Recent Updates

Recent news about our clients and team. Read more →

Helpful updates.

Frequently asked questions.

What is Super Specific

Super Specific is an artist career management consultancy for independent artists with an entrepreneurial spirit.

What you do

Put simply, Super Specific finds new opportunities for artists. We help to secure live gigs, sell merch, and monetise recorded music.

How you help

Super Specific starts by identifying the best path to your success and then partners with you to achieve it. We work on a consultancy basis for those with no percentage to spare.

Who you help

We support talented independent artists with an entrepreneurial spirit. You make great music, tell great stories, and demand results.

Company news

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