
Artist Management
Our Specific Approach
At Super Specific, we help independent artists turn their creativity into a sustainable business. We utilise a modern, three-step framework that encompasses product development, marketing messaging, and fan experience optimisation to empower artists to grow without sacrificing control.
Why does Super Specific exist?
We believe in equity and sustainability in the music industry. Our mission is to help independent artists grow without sacrificing their artistic integrity. By focusing on an entrepreneurial, data-driven approach, we ensure growth comes from sustained, scalable success, not fleeting viral moments.
What drives your work with artists?
-
Entrepreneurial Thinking: Balancing creativity with business acumen to focus on real opportunities, not vanity metrics.
-
Embracing Technology: Using tools like AI and advanced marketing to amplify creativity and connections.
-
Creating Fan Experiences: Building genuine fan relationships through experimentation, feedback, and tailored engagement.
How do you help artists?
-
Audience Growth: Cross-platform strategies to expand your reach.
-
Profile Building: Networking and collaborations to grow your visibility.
-
Fan Experience Optimisation: Research-driven insights to create experiences fans truly value.
What makes Super Specific different?
-
Access to business knowledge tailored to creatives.
-
Understanding the complexities of the music industry.
-
Using technology to foster lasting fan relationships.
What's your vision for independent artists?
-
Sustainable careers without compromising integrity.
-
Genuine connections with fans.
-
Diverse revenue streams for creative freedom.
-
Scalable impact while maintaining artistic control.
Artist Success
Latest artist news, events, and milestones. Artist roster →

Founder's Story: Daniel Scott
Based in London, Daniel is passionate about bridging the gap between creativity and business in the music industry.
As the former Head of Artist Development for a prominent artist services company, he has a track record working with top industry professionals in the UK and the US.
Daniel is a Music Managers Forum (MMF) and UK & European Guild of Music Supervisors (GMS) member.