Image: graph shows "Freckle" (pink) outperforming "Bring the Rain" (orange) in the initial 21 days.
Challenge
Wax Owls faced the challenge of increasing their audience reach and improving their streaming performance.
Our Approach
- Identified key growth opportunities in community engagement and multi-channel promotion
- Developed a tailored strategy focusing on press, playlisting, and social media
- Prioritised actions to maximise impact on audience growth and streaming numbers
Results
- Latest release "Freckle" received 20.4K streams in the first 21 days
- 180% increase compared to their next best-performing track, "Bring the Rain", which was featured in Grey's Anatomy Season 19 in 2023
- Instagram sound organically used by influencer Blake of Today
Key Takeaways
- Consistent community engagement can lead to significant growth in streaming numbers
- A multi-channel approach (press, playlisting, social media) creates a robust promotional strategy
- Placements can provide a substantial boost to an artist's visibility and streaming performance
How This Applies to Your Career
By identifying unique opportunities and developing tailored, multi-faceted strategies, we can help artists at any stage of their career achieve breakthrough success. Our approach focuses on building a strong foundation through community engagement while leveraging various promotional channels to maximise reach and impact.
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