I recently joined Lesley Pike and Luke James Shaffer on their Songs & Spirits podcast for a chat that mixed music industry insights with a bit of cocktail-making fun (yes, there was a piña colada involved).
We talked about my journey into artist management and consultancy through my company, Super Specific, and how I help musicians build sustainable, long-term careers without being at the mercy of algorithms. I shared my thoughts on what really matters in an artist’s career — why you don’t need millions of listeners to make a living, and how having a sustainable plan and an engaged audience can take you further than chasing trends.
The conversation also covered the evolving role of managers, spotting and avoiding false promises, and why “being super specific” is more than just a business name — it’s a mindset.
It was a fun, candid conversation that combined industry strategy with a genuine love for music (and a good drink).