On September 17th 2024, Daniel had the opportunity to attend "Grow with TikTok" in London, an invite-only event aimed at helping small businesses get the most out of the platform.
The event provided invaluable insights into running effective TikTok campaigns, alongside a sneak peek at upcoming trends and features. A fireside chat with Solo Skin Care's Naz was a highlight, where she shared how TikTok's unique tools—like TikTok Shop—have significantly boosted her online visibility and driven meaningful conversions. She contrasted this with her experience on other platforms, where gaining traction was much more difficult. Solo Skin Care is featured as part of the TikTok Means Business campaign.
The key takeaway for musicians? Choosing platforms that align with your goals—not just the most popular ones—can accelerate your growth. TikTok’s unique blend of community engagement and organic reach makes it ideal for artists to connect with new fans, experiment with trends, and stay ahead in a fast-evolving industry. As always, staying open to experimentation is essential for building a sustainable career in today’s digital landscape.